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Online Workshop on Technology Transfer Skills by PlaTCOM Ventures

Author :TTO Wednesday, 24 Jun 2020

UPDATES: THE FOLLOWING EVENT HAS BEEN POSTPONED!

An online workshop on Technology Transfer Skills, is another initiative by the MMU Technology Transfer Office (TTO) in collaboration with PlaTCOM Ventures Sdn. Bhd.

Faculty DD R&I, TM LSIP, EDC, RMC, RPCC, Members of U-IRCC, Cnergy and Business School are welcome to participate in this online workshop.

For your kind information, PlatCOM Ventures is a national technology commercialisation platform of Malaysia. It is a wholly-owned subsidiary company of Agensi Inovasi Malaysia (AIM) formed in collaboration with SME Corporation Malaysia. It's mission is to turn the creative ideas of our inventors and entrepreneurs into successful products and services that change the world.

Details of our online workshop are as below:

Date: 15 July 2020 (Wednesday)

Time: 9.30 am until 11.40 am (2 hrs)
Venue: Google Hangout Meet
Speakers:
(1) Dr. Ng Sing Kwei, Assistant Vice President (AVP), PlaTCOM Ventures
(2) Ms. Wan Sher Leen, Senior Executive, PlaTCOM Ventures

Objective:

  1. To create awareness on technology transfer and commercialization process

    • The process encompasses an intricate practice of evaluating a discovery for its commercial merit, protecting a discovery via Intellectual Property (IP) protections, and exploiting its commercial value through licensing or outright sale to either a start-up or established company. The main objective of this workshop is not to turn researchers into technology transfer professionals but rather to give an understanding on the complexity of this subject, subsequently complementing the process to ensure successful commercialization. It is envisaged that this workshop will equip participants with such awareness and skills so that they are capable of complementing the university in identifying technology that has potential commercial interest and strategizing the exploitation of the technology.

  2. to equip entrepreneurs with effective marketing skills

    • Lack of commercial track records, without evidence of large-scale manufacturability and even a single legitimate customer are the key issues in monetising an IP. This workshop will share the marketing communication strategy on how to successfully promote an IP or technology. This module explores ways to effectively translate product features into customer benefits and how to successfully communicate the unique selling propositions to customers.

Agenda:

9:30 am
:

Introduction to University Technology Transfer & Commercialization

9:40 am
:

Understanding Technology Transfer Process (from entrepreneur perspective)

10:40 am
:

Effective Marketing (effective communication to non-technical audience)

Please find attached our speakers' profile.

For those who are interested, kindly register your details here:


Looking forward to your registration latest by 3 July 2020 (Friday).

For further enquiries, please contact tto@mmu.edu.my.

Thank you.

Technology Transfer Office (TTO) (formerly known as Collaboration & Innovation Centre (CIC))
Multimedia University (MMU)
Tel: 03-8312 5277

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Last Edited : Tuesday, 07 Jul 2020