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Study Visit to Masaryk University, Czech Republic and University of Bologna, Italy

Author :CIC Friday, 29 Sep 2017


Pursuant to the Erasmus SPIRE Kick-Off Meeting at UTM, KL from 11 May to 12 May 2017, a study visit was conducted at Masaryk University (MU), Czech Republic & University of Bologna (Unibo), Italy, in September 2017. The study visit focused on enhancing human capacity concerning knowledge, managerial and administrative skills in the organisation of IP Management & Technology Transfer Units.

Details are as below:

Date: 10-13 Sept 2017
Location: Masaryk University (MU), Czech Republic
Participants: 20 participants from 11 Universities
MMU Representative:
  • Prof. Dr. Ridzuan Mokhtar, Director of Collaboration & Innovation Centre

  • En. Radzuan Razali, CEO of MMU Cnergy

Topics covered:

  • IP Management and Technology Transfer Process

  • Types of Research Commercialisation

  • Proof of Concept for Unready Technologies

  • Licensing Revenues and Distribution

  • Marketing and PR Strategy in Technology Transfer

  • Entrepreneurship Development


Date: 13-16 Sept 2017
Location: University of Bologna (Unibo), Italy

Participants: 20 participants from 11 Universities

MMU Representative:

  • Prof. Dr. Ir. Hairul Azhar Abdul Rashid, Vice President (R&I)

  • Ms. Shubana Ruthiran, Manager, Collaboration & Innovation Centre

Topics covered:

  • University-Industry Collaboration and IP Management in Collaborative Research

  • Management and Transfer of IP Rights

  • Organisation of Technology Transfer Offices

  • Strategies for fostering entrepreneurship

  • Incubator Services to support spin-off and start-up companies


The study visit provided an opportunity for all participants to learn the IP Management and strategies of technology transfer adopted by these 2 institutions and their experience in terms of technology transfer. It is apparent that for a university innovation to achieve its market success, there is a need for conducive environment and effective involvement of individuals from different sections of a company, namely, R&D experts, Marketing, IP Management (Knowledge Transfer Office) & Technology Transfer Office, Legal, etc., apart from external service providers, business partners, venture capitalists, angels and users.

The experience from these two institutions should serve as an inspiration for MMU. Multimedia University would like to express our gratitude to the representatives of Masaryk University and University of Bologna for providing valuable information and kind support during our stay there.

Next, a series of trainings will be organised under the SPIRE's Capacity Development Programme. The details are given below:

Last Edited : Friday, 29 Sep 2017